Last week, our op-ed in The Daily Signal explained how companies deciding to disassociate with the National Rifle Association illustrates a precarious double-standard when it comes to corporate positions on the issues:
In the aftermath of the Parkland school shooting, corporate America has tripped over itself in a rush to cut ties with the National Rifle Association. Now, they’re finding that they’ve alienated Middle America.
These companies should blame themselves, not the NRA, for getting wedged between a rock and hard place.
The corporate boardrooms that carried water for the left’s agenda during the Obama years fed the “politicize everything” culture, and as a result, consumers have become remarkably savvy as to where brands align on hot-button issues. That’s not good news for companies.